What is SEO content? Guide to Creating Content for SEO

If you’re relatively new to the world of SEO marketing, you’ve probably heard the term “SEO content” thrown into marketing meetings.

This beginner’s guide is designed to answer three questions:

  • What is “SEO content”?
  • What kind of SEO content is there?
  • What is my SEO content strategy?
  • If you have any questions about SEO content creation strategies that I didn’t answer here, let me know in the comments and I’ll answer them here or in an upcoming blog post.

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    To understand what marketing means by SEO content, it is helpful to break down a phrase into its component parts:

    • “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it through search engines like Google.
    • Through “content”, it can be interpreted that any injasa backlink terbaik formation in the web content can be consumed well (more about the different types of content below).

    So, put these two concepts together: SEO content is content created with the aim of attracting search engine traffic.

    I’m not going to tell you everything there is to know about optimizing your content for search engines here; It’s an ‘overall nother’ guide. But some ways here are very quickly refresh what is needed for SEO on your website:

    • Keyword Research: If you want to generate traffic through search, it’s a good idea to do keyword research before you start writing. This way, you can focus on keywords whose number of search volumes already exists – in other words, writing to topics that people are already looking for information on.
    • Keyword Optimization: Know where and how to use keywords in your content for maximum search capabilities. (SEOMoz offers a great guide to on-page optimization.)
    • Content Organization: The content on your site should be logically organized. This is not only great for SEO, it also helps visitors on your site to find other related content easily. (The longer they stay on your site, the better.)
    • Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

    Keyword research tools like Google Keyword Planner will help you identify specific topics to target in your SEO content.

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    A word that jasa backlink pays attention

    It’s important to remember that if search engine traffic is your only jasa backlink terpercaya goal, the results you’ll probably get. To please both search engines (which will reward you with high rankings over time) and potential customers willing to return to visit, you need to offer value above and beyond search engine optimization. In other words, don’t provide “low” content that can rank well and get click visits, but content doesn’t add value to search engine users. Sites that promote with “unhealthy” and low-value content will have a risk in google penalties and have a high bounce rate (user bounce rate) and a small conversion rate.

    Types of SEO Content
    SEO content can include the following:

    • Product Page – This is the bread and butter of any retail e-commerce site. A good product page can work as both SEO content and a PPC landing page.
    • Blog Posts – Blogs are one of the easiest ways to create regular SEO content. In general, blog articles are more interesting and more likely to attract links than product pages, so it can be a great way to build some authority for your site. (Keep in mind that blogs are very flexible, and you can use them to host any of the content types below in this list.)
    • Articles – Think news articles, interviews, or feature sections. This is the main type of content that you will find on most newspaper or magazine websites.
    • List – The list is actually some kind of article, but framing it as a list (like “10 Ways to Lower Your Electricity Bill” or “101 Things I Hate About Google”) makes scanning easier. This type of title also seems to be more clickable when found in search results or social media feeds.
    • Guide – A guide is a longer piece of content that explains in detail how to do things. (Guides are often broken down into multiple web pages, although this is a best practice for allowing users to view long content as a single page if they wish.) You can post a complete guide on your site, or you can post a summary or quote, requiring visitors to fill out a registration form to read the full guide. This can be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can drive to that guide.
    • Video – In general there are fewer videos on the web than text pages; As a result, it’s easier to rank on the first page for competitive keywords by creating a video instead of an article. Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating a video tutorial on how to use your product. Or illustrate a process related to your business – for example, a plumber could create a video showing how to remove the sink. (Note on SEO: You might consider including a transcript of your video text.
    • Infographics – Infographics, or large-format images that contain a lot of data (often in graphics or graphs) on a single subject, can garner multiple page views and links. However, because so much content is embedded in images and therefore cannot be read as text by search engines, it is important to optimize parts of the page carefully. You can use one of these five free infographic templates to get started.
    • Slideshows – slideshows are a way to display a series of related images. Sometimes images are more important than text – say you’re trying to show what all artists wear at the Oscars. Here again, the SEO of the title, caption, image file name and so on is important because it is lacking for search engines to “read.”
    • Glosari – I swear more people use Google to search for terms than use dictionaries. (Do you know where your dictionary is?) If you work in a specialized industry, a good list of terms can be a great way to capture search traffic. Think of cooking terms, medical terms, fashion terms, architectural terms…
    • Directories – Directories are a useful taxonomy for links to sites or resources around a particular topic. For example, a perfume blog could create a directory of places to buy perfumes, from major department stores to standalone stores across the country.

    These are just a few basic types of SEO content, but don’t let this list limit you – the possibilities are almost endless.

    How to Develop an SEO Content Strategy

    If you’ve been producing content in a haphazard way, hoping and praying that some of it ends up ranking, it’s time to give up and commit to a more methodical SEO content strategy for the web.

    Here are four steps to define and refine your SEO content strategy:

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    First, define your goals as a website or business. Do you want to drive sales through your website? Do you monetize your site through advertising and therefore just want to increase the number of traffic readers and returns? Your goal will be to determine the type of content you should focus on.

    A great example of a minimal, yet sleek and elegant product page

    If you’re trying to drive product sales, your main focus should be on making an informative, engaging product page optimized for search and conversion. Your secondary focus can help blog content that describes when and how to use your product, linking to relevant pages (we recommend that your blog isn’t fully self-promotional).

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