What is Pillar Content? Why is it important for SEO? Relax, you will really understand about this great On Page SEO technique.
You just thought you understood SEO… The engine renewal is happening again! The way people search has also changed. Keep happening again. So..
“Understood” is a strong word. Search engine algorithms change rapidly, it’s hard to follow the best strategy of optimizing your website, in order to rank on the first page of the SERPs.
But that change is part of the dynamics of the game. So keep the keywords to always be in position. jasa backlink terpercaya And when you already know what the content of the pillar, then he will be the answer. Nothing static
Human search behavior is changing, and so are the technology used to interpret and present search results.
Optimizing blog content to rank through long-tail keywords is ineffective. And it’s no longer the best way to rank in search engine results – and your blog architecture has something to do with it.
On this occasion, we’ll talk about how to deal with it. Understand what a topic cluster is. And how the content of pilarmampu changed the game. What is a Topic Cluster?
As mentioned above, the way people search is changing, and in turn, it’s starting to change the way SEOs and bloggers create the way they’re working. This is the primary basis – that, the way people search is always changed.
People send longer search question keywords. And more phrases.
Imagine yourself, before entering a Google search. If you’re looking for a place to eat sushi, are you looking for a “restaurant”, or looking for a “Japanese restaurant near me”?
If you choose the second option, you are the majority: 64% of searches are four or more words, based on analysis, the more requests for the release of these long-form phrases, which helps people find the right information. For what they’re looking for.
This is partly due to the increase in voice searches. Between Siri and Google Assistant, 20% of Google mobile searches are done through voice search, and thanks to the rise of Amazon Echo and Google Home devices, this percentage is sure to increase.
However, voice search isn’t the only reason people send longer keywords. First, there’s a lot of content outside of the world – and the quality far exceeds the quantity.
People are sending more detailed questions. It’s important to get the information they need, to be faster.
People also read at first glance – often relying on blog posts or Google’s main information, to get simple answers to questions quickly.
Search engines are getting better at sifting through thousands of content out there. To satisfy their users. Malalui presents the best, and most accurate results. Search engines are getting smarter at providing what searchers want.
Google’s algorithm continues to evolve! To provide the best answer to a search query.
Some of these changes, including punishing sites for creating too many irrelevant internal links, interpreting ‘conversational’ queries as whole thoughts, rather than individual keywords, and using ‘machine-learning’ to present more accurate interpretations of specific terms.
What all this means: Google helps searchers find information as accurately as possible — even if it’s not what they’re looking for. Give some kind of option.
For example, if you search for “running shoes,” Google will now also present results for “sports shoes”.
This means that, bloggers and SEOs, need to get even better at creating and organizing content, addressing any gaps that can prevent searchers from getting the information they need.
Now, your site needs to be organized according to a different main topic, with a blog post. About specific keywords and chain extension keywords, each other, to address as many searches as possible about a particular subject. Here’s the role model of the topic cluster.
Cluster topics, helping more page rank, to provide better answers to searchers.
The way most blogs are structured, bloggers and SEOs have worked to create individual blog posts. Which ranks for the keywords.
The results are irregular, and it’s hard for the user to find the exact information he or she needs.
It also results in your own URL competing against each other in search engine rankings, when you generate multiple blog posts on the same topic.
Now, to rank in search and best answer the new type of questions posed jasa backlink by searchers, the solution is to use the topic cluster model:
Choose the broad topic you want to rank for, then create a dispute based on the specific keywords associated with that topic, all of which are linked to each other, to create broader search engine authority.
By using this model, then it should be, the infrastructure will look like the picture below. Where, the specific topic covered by a blog post related to that topic, is connected to anotherURL in the cluster via hyperlink:
This model, using a planned site architecture. It’s intentional to organize and link URLs together to help more pages rank on Google – and to help searchers find information on your site more easily.
The architecture consists of three components – pillar content, cluster content, and hyperlinks:
Next, we’ll discuss what pillar content is – whose function represents the main topic. To try to try to be ranked by bloggers and SEO, by creating more specific pieces of cluster content. What is Content Pillar?
The pillar page is the basis, where a cluster of topics is built. Pillar pages cover all aspects of a topic on a single page, with a room for more in-depth reporting in cluster blog posts. Created in more detail that the hyperlink leads back to the pillar page.
Pillar pages are broadly created covering specific topics, and cluster content addresses specific keywords related to those topics in depth.
For example, you can write a pillar page about content — a broad topic — and a piece of cluster content about blogging — keywords that are more specific in those topics.
Pillar pages, longer than regular blog posts — because they cover all aspects of the topics you’re trying to rank for — but not too deep. That’s what the cluster content is for.
You want to create a pillar page that answers questions about a particular topic, but makes room for more detail in the next related jasa backlink terbaik content.
For example, a pillar page about Instagram marketing.It gives a thorough overview of how to use Instagram, and it’s a link to certain parts of the cluster content – like this blog post on how to write good Instagram text. In this case, it tries to give rankings to topics related to Instagram.
Pillar pages serve as a 101 guide to MarketingInstagram, and cluster content pieces dive into one specific aspect of MarketingInstagram – writing great text copy. How to Create Pillar Content
The first step to creating pillar content is to stop thinking about your site with just keywords.
Start thinking about the topics you want to rank for first – then, think about blog topic ideas based on more specific keywords related to broader topics.
Think about the main interests and challenges of your audience persona, to give you an idea for pillar page content.
Choose a topic that is broad enough. So it can generate more related blog posts that will serve as cluster content, but not too broad, which makes you unable to cover the entire topic on a single pillar page.
For example, in, “social media” is an overly broad topic, but “Instagram text” would be too narrow.” Instagram” marketing is broad enough, so it can link more blog posts that go to Instagram in more detail, but it’s still specific. So that you can write comprehensive pillar content about it.
Pillar content should answer any questions a searcher may have, about a topic – which will make them want to click your pillar page, when they enter a Google search term that ranks your page.
Then, they’ll click through to your pillar content to get answers to their questions, which will link to the more specific sections of the cluster content hyperlinked to the pillar content.