With a format that is mobile-friendly and rich in visual usage, Instagram is fast becoming one of the most popular social media platforms in the world.
Since 2012, the number of online adults using Instagram has grown to nearly 400%, according to a Pew Research report. Around 71% of children aged 18-24 use the Instagram platform in 2018.
The base of Instagram usage has grown relatively faster compared to other social networks in America because it is very popular among those aged 18 to 24 years.
According to the PEW Research Center Instagram’s growing popularity has not escaped the attention of digital marketers. Almost every product or brand is already using Instagram, this competition will certainly be very tight.
According to Mention’s Instagram Report 2018, 98% of fashion brands and 100% and car brands are already on Instagram.
The only way to break through so many rivals is to create a content plan to succeed in Instagram social media marketing.
In the article, you will learn how to do it. In other words, you need to post almost every day if you want to follow the reach and involvement of your brand.
This, in turn, means you need to plan your Instagram feed at least 2-3 weeks in advance.
This plan, though rather time consuming and demanding, will help you build a cohesive content feed that continues to attract your target audience.
1. Schedule Your Content
Your content feed is where users first interact with your brand. So, maintaining a consistent editing and aesthetic style can help you build a brand image.
You can use tools such as your content planner or schedule / schedule Instagram posts or you can use other tools through Facebook Creator Studio.
You can create content based on a monthly or weekly theme.
Whatever your theme, make sure all images, videos and other related content are ready.
That said, you need to have space to post content about unexpected developments in your niche or in general.
2. Use Relevant Hashtags
Existing content to reach your target audience in time to maximize its impact.
The best way to make your content discoverable is to use the most relevant and appropriate hashtag or hashtag.
Hashtag can follow insta also make your content viral on Instagram and help you analyze your campaign. Use on average, 5-6 hashtags should be a lot.
However, recent research shows that posts with nine hashtags get the best engagement.
Be sure to research the hashtag before you post or use it. You can use tools such as Hashtagify, All Hashtag, or Seekmetrics to identify the appropriate hashtag. Always maintain a list of relevant and popular hashtags.
3. Post at the Right Time
Another important factor that will ensure your high quality content reaches the right audience is the right post time
Here are the best and worst times for brands to post on Instagram, according to SproutSocial data:
Best time to send: Wednesday at 11 a.m. and Friday between 10 and 11 a.m.
Best day: Wednesday.
The most consistent engagement: Tuesday through Friday, 10:00 to 3 pm
Worst day to ship: Sunday.
The lowest engagement: Late at night and early morning starting at 11 pm. until 3 a.m.
Global Instagram Engagement
However, these timings may differ slightly depending on your niche, target audience (age group), and location.
Instagram analytics will give you a better idea when your target audience is the most active on the platform.
4. Measure the Results
The last part of your Instagram content plan is measurement.
You need to measure how well each of your campaigns and content posts are doing to improve your content creation, time, and hashtag optimization.
You must track the following key metrics:
Comments offer a better understanding of how well your post was received because it requires time and thought.
More comments often indicate that your content has found a connection with the audience. So, you can get inspiration from posts with the highest number of comments.
Level of Involvement
You can find the level of engagement for a post by dividing the number of likes and comments by the total number of followers.
For example, the following post by Beardbrand has 2,179 likes and 12 comments with 159,000 brand followers.
So, the level of engagement for this post is:
(2,179 + 12) / 159,000 X 100 = 1.37
1.37 is the average level of involvement.
You can find your reach for each post with Instagram Insights. This metric tells you about the number of people who have seen your post.
Unlike impressions, even if the same person views a post multiple times, it is still considered a range. So, this gives you a more accurate measure of how successful your post is.
Purchase (From Purchable Links)
Finally, if you use a buyable link to promote your content, you need to know how many purchases have occurred.
Your business account needs to be approved to use shopping links directly through Instagram. You must use a tool like Later to track website traffic coming from Instagram.