Ways to Accurate Keyword Research for Blogs and Websites

In the article How to Write SEO Friendly Articles without Plugin Help was mentioned that keyword research is an important step before writing articles for blogs or websites. This keyword research works to determine what keywords are suitable for use on your blog or website.

Choosing the right keywords is important because it will affect the performance of your blog or website in search results. Every writer of a blog or website must know what people often search for in order to find the right keywords for their blog or website.

Next, let’s say you have found popular keywords related to your blog. You also need to know the competition map of those keywords. What is the level of difficulty to be in the first rank of Google search results. What kind of article is on the first page of search results.

The article that you wrote must appear on the first page of the search results to bring more readers. Research shows that 75 percent of searchers only open articles on the first page of search results.

Even better, your article is in the first position of Google search results because the article in the first place gets 30 percent clicks. While the second article gets 15 percent clicks and the third article gets 10 percent clicks.

What should you pay attention to in keyword research for this blog and website?

In general there are four important components that must be considered in keyword research, namely search  volume , difficulty keywords , keyword suggestion , and SERP .

1. Search Volume

Search volume or keyword search volume is how many keywords are searched on check google rank in a certain period of time. Usually the keyword tool will display many keyword searches in the past month.

For example, the search volume of a keyword shows 100,000. That is, these keywords are searched 100,000 times on Google in one month.

2. Keyword Difficulty (Level of Difficulty Keyword)

Keyword difficulty shows the difficulty level of a keyword to be on the first page of search results. Generally, the keyword tool uses a scale of 0-100. The greater the number, the harder the keyword is to reach the first position of the search results. Usually the difficulty keyword also shows how many backlinks are needed so that an article can be on the first page of search results. The higher the difficulty keyword, the more backlinks needed.

3. Keyword Suggestion

Keyword suggestion is a keyword suggestion that is related to the keyword you are looking for. For example, you do keyword research for the keyword “create a blog”, the keyword tool will provide keyword suggestions such as “how to create a blog”, “create a free blog”, or “make an easy blog”.

Generally, the service keyword tool will suggest long tail keywords. What is long tail keyword?

Long tail keywords are keywords that contain at least three words or more like the example previously mentioned.

Through this keyword suggestion feature, you can find more long tail keywords that are suitable for your blog or website. Using long tail keywords is recommended to attract more visitors because 70 percent of searches on Google consist of long tail keywords.

For example, compared to just searching for the keyword “blog”, users can get more complete and clear information by typing in the keywords “how to create a blog” or “how to create an easy blog”

4. Search Engine Result Page (SERP)

SERP shows the pages that are ranked top in the keyword search results that you are researching . Its function is to see what the quality of the pages can be ranked in the top Google search results.

What kind of keyword research can you do? There are many companies that provide keyword research services, both paid and free. 

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