In a business, the marketing process of course requires a lot of costs. One of them is used to make advertisements, send offer letters and so on about the products or services they sell. At the beginning of the establishment of a business, not infrequently the existing capital will quickly run out just because it is unable to reduce costs for the business promotion process. This will adversely affect the next process. Then how do you suppress or prevent excessive spending on the marketing process? The following are 9 ways to reduce the marketing budget for your business:
1. Use advertising on many media
Promotion is part of marketing a business. Many ways can be used to promote your product or service. But when you want to reduce the cost of marketing your business to be lighter, try to promote it on various social media. Apart from being provided for free, social media is also the right place for small businesses to promote their business. The community is already very familiar with social media such as Facebook, Twitter, Youtube and so on. This means that your opportunity to market and introduce your product is very easy.
2. Don’t have too many ways
Too many business people promote their business in many ways. The reason is not because they want to reach the target in marketing, but because they feel bored with the way they are currently promoting. When you promote through print media, make sure the ad is in just a few moments. And don’t promote it to different print media in the same time period. This will make you spend a lot of money on the same method.
3. Be yourself
Sometimes we have promotional design mecca for other businesses that look much more successful. You can learn and even make things like that. But when they use expensive and fancy promotional methods, you are not advised to follow them. Producing literature that is too fancy for the purpose of promoting a product or service is a waste and a waste of money. Try to be creative with your own ideas.
4. Use the product literature
One of the problems that usually arises in the promotion process is how to promote your single product to a different market. Every market has different needs and desires, it is also the same as different consumer desires. But if you talk about a budget, you certainly don’t want to spend a lot of money to meet all the different market needs. The solution is to create brochures that are able to be adjusted to meet market needs. You can use some parts of brochures or advertisements, such as company background, product specifications, services, product features and so on. But there are also those that really need to be adjusted to the needs of the reader or the market, such as the benefits of the product to the user.
5. Use old articles to add to the sales literature
Some marketing managers require marketing staff to continue to produce various content that is able to support the promotion process. And IT staff want detailed information about existing technical features. This will certainly be very time consuming and costly to make articles about the same products and services. The solution, you can use old articles that are overhauled or adapted to your needs. You can start making several articles that relate to your business and the technology you are using, and put them in the appropriate journal. You can use articles like this as literature for your promotion.
6. Explore cheap resources
Creative ideas can come from anywhere, one of them from your own employee. You can invite your employees to discuss and find lots of creative ideas. You no longer need to pay for ideas from outside to generate creative ideas for your promotion. You can use all the capabilities you have Pasang Iklan Baris from within your company. Just imagine you can get ideas from people in your company, design your own ads, take pictures of your own products and so on. This of course will help you reduce costs for business promotion.
7. Do it yourself
If you want a big emphasis on your promotion process, start to do everything yourself. This does not mean you do not need help from others. But for some tasks you can do yourself, then try doing it yourself. You do need some help from an advisor or someone who is an expert in a particular field. But while you are able to do everything yourself, then do it. Save your money for other purposes, rather than having to spend to pay for the services of a marketing manager or an assistant for your business.